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Adventure Tourism and Entrepreneurship

This is the study programme for 2019/2020. It is subject to change.

Adventure tourism and entrepreneurship examines the complexities of the special interest tourism sector in general and the adventure tourism sector specifically The course is designed to prepare the candidates to develop prepare students to understand the complexities of an industry in constant development, where entrepreneurial activities is central. As travel markets become more sophisticated, travellers seek more authentic experiences for their leisure, pleasure and recreation, and their needs are driven more from individual preferences today than ever before.

Learning outcome

Upon completion of this course the student will have aquired a basis of knowledge, skills and general competence within the field of adventure tourism and entrepreneurship.
Upon completion of this course, the candidate:
  • Will have knowledge about entrepreneurial activities and techniques used in the adventure tourism industry
  • Will have an integrated view of the increased adventure tourism industry as a result of changing market expectations.
  • Will have comprehensive knowledge about different adventure tourism categories and its relation to the innovation it stands for in general tourism industry.
  • Will have knowledge of the different management styles and issues related to different parts of the adventure tourism industry today and in the future.
  • Will know how an idea, can be developed into a new or adjusted business concept.
  • Will know why technology is so important for the future development of adventure tourism

Upon completion of this course, the candidate:
  • Will understand the nature and scope of adventure tourism development and how it relates to global tourism trends.
  • Will be able to develop and evaluate a business plan
  • Will be able to analyze the styles of the products being developed to accommodate the requirements of the demand for tourism experiences
  • Will be able to apply his/her knowledge in the tourism industry to identify the possibilities for adventure tourism activities in different areas

General competence
Upon completion of this course, the candidate:
  • Will be able to reflect on his/her own knowledge and participate in discussions related to future concerns and the development of adventure tourism within a global context
  • Will be able to contribute with critical thinking on the future of adventure tourism and its challenges related to the risk element, environmental issues, ethical considerations, etc.
  • Will be able to exchange views and perspectives with other professionals in order to develop new ventures and good practice
  • Will be able to discuss and reflect upon the latest research within the adventure tourism field, and how to apply those trends into new products and ventures


This unit examines the complexities of the adventure tourism sector. As travel markets become more sophisticated, travellers seek more authentic experiences for their leisure, pleasure and recreation. The unit examines some of the ways in which the growing demand is being met, the nature of activities designed to satisfy these expectations and the variety of locations in which this is happening. The course begins with an overview of changing market expectations. The course continues by building understanding of the market and gives the student knowledge on how to develop and run adventure tourism ventures, Further it is preparing the Candidates for an industry in constant change by teaching about creativity and entrepreneurship. The course concludes with allowing the students to design a businessplan either for their own future company or in order to develop an already existing consept.

Required prerequisite knowledge

BRL140 Introduction to Tourism


Folder evaluation
Weight Duration Marks Aid
Midterm exam1 hour
Final exam1 hour
Portfolio evaluation content:
Midterm exam, 1 hour, 20%
Paper, 40%
Final exam, 1 hour, 40%
Candidates with a valid reason for absence during the individual exam parts can register for resit/deferred exam. Valid reasons are illness or other circumstances beyond the candidate's control. This has to be documented by a doctor's note or similar documentation.
The candidate will not be given the grade in the other individual exams. The final result of the folder will be given after the resit/ deferred exam.
Candidates who fail,withdraw during or fail to present themselves for the ordinary exam, will have to retake the complete folder at the next ordinary exam.

Coursework requirements

Mandatory oral presentation of group project

Course teacher(s)

Course teacher
Mitja Gorenak
Course coordinator
Truls Eric Johan Engström

Method of work

Lectures, discussions, group work, guest lectures.

Open to

Tourism Management - Bachelor's Degree Programme
Exchange programme at Faculty of Social Sciences

Course assessment

The course will follow the student evaluation procedures determined by the university and the Faculty of Social Sciences.


Buckley, R. (2009) Adventure Tourism Management, Elsevier, Oxford ISBN: 978-1-85617-834-1, 288pp selected chapters
Taylor, S. Varley, P & Johnston, T (2017) Adventure Tourism: Meanings, experience and learning (Contemporary Geographies of Leisure, Tourism and Mobility)
Brookes, M & Altinay, L. (2016) Entrepreneurship in Hospitality and Tourism: a global perspective, Goodfellow publishers, ISBN: 978-1-910158-27-2
Anna Maria Gstaettner, Diane Lee & Kate Rodger (2016): The concept of risk in nature-based tourism and recreation - a systematic literature review, Current Issues in Tourism, DOI:10.1080/13683500.2016.1244174
Outi Rantala, Arild Rokenes & Jarno Valkonen (2016): Is adventure tourism a coherent concept? A review of research approaches on adventure tourism, Annals of Leisure Research, DOI: 10.1080/11745398.2016.1250647
Buckley,R. (2007) Adventure tourism products: Price, duration, size, skill, remoteness. Tourism Management, Volume 28, Issue 6, Pages 1428-1433
Walle, A. H. (2007) Pursuing risk or insight : Marketing Adventures Annals of Tourism Research, Volume 24, Issue 2, Pages 265-282
Bentley, T. A. & Page, S. J. (2001) Scoping the extent of adventure tourism accidents Annals of Tourism Research, Volume 28, Issue 3, 2001, Pages 705-726
Recommended Reading
Novelli, M. (2005) Niche tourism - contemporary issues, trends and cases Elsevier, Oxford ISBN 0-750-6613-3-X, 264pp

This is the study programme for 2019/2020. It is subject to change.

Sist oppdatert: 08.04.2020