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BRL304_1

Tourism Supply Chain Management

This is the study programme for 2019/2020. It is subject to change.


The course gives an overview of the way tourism firms and organizations cooperate within international tourism supply chains in order to obtain their goals.

Learning outcome

Upon completion of this course, the candidate shall have the following knowledge, skills and general competence:
Knowledge
  • Have specific knowledge of the structures of tourism supply chains (TSCs) and distribution chains in international tourism through theory and illustrations.
  • Have an overview of how the main actors are interlinked and interact on different levels and within different competetive environments.
  • Have understanding of the nature of business-to-business exchange relationships, main challenges, strategies, and management approaches.
  • Have overview of strategic alliances and brands in international tourism industry.
  • Have an overview of various conflicts and distribution of power on vertical level and about institutional framework that can explain the relevant critical issues.
  • Have knowledge of how management within/of TSCs can contribute to sustain tourism development for tourist destinations and for the industry.
  • Have knowledge of how local tourism firms can interact directly with consumers/visitors and co-create experience products.
  • Have insights into how to manage challenges by online booking firms and web-based communication.

Skills:
  • Have ability to analyze how processes and structures related to the TSC have an impact on the practical day-to-day actions and long-term development within individual firms and the wider industry constellation.
  • Know how to influence situations by strategic and managerial interventions.
  • Have the foundation to undertake further research and analysis on supply chain-related issues within and beyond the international tourism industry.

General competence:
  • Have basic knowledge of the structures of tourism supply chains (TSCs) and distribution chains in international tourism.
  • Have knowledge of how to interpret and analyze the main challenges for business actors, organizations and networks in the TSC.
  • Have knowledge of how such challenges can be managed by actors within the TSC and by external competent agencies.
  • Understand how TSCs can be managed to satisfy the majority of sustainable tourism development critieria, including economic (business) development.

Contents

The course will illuminate why firms and organizations build relationships, how they manage the interactions within them and how they do this within a competetive environment. There will be a particular foucs on the way tourism firms and organizations within destinations interact to create values and to develop a viable tourism industry in the destination together with external national and international partners. Also the opportunity to bypass intermediaries and co-create experiences directly with the consumers will be discussed as well as the influence of online technology on distribution chain activities. This insight is necessary in order to understand the mutual interdependency of firms and their joint performances within the complex international markets.

Required prerequisite knowledge

None.

Exam

Home-exam, written schoolexam and short oral presentation with a short written resumè
Weight Duration Marks Aid
Group Home-exam2/5 A - F
Written schoolexam2/54 hoursA - F
Short oral presentation with a short written resumè1/5 A - F
Short oral presentation (5 - 10 minutes) 1 - 2 persons. The presentation is graded A-F.
The oral presentation is mandatory. A short written resumé (abstract) on ca 2 pages over the most important highlights. This can also be done through a powerpoint presentation.
The home exam is conducted in groups, max 3 persons pr group.

Course teacher(s)

Course coordinator
Øystein Jensen

Method of work

Lectures, seminars, guest lectures,

Course assessment

The course will be evaluated by following the studentevaluation procedure set by UiS and the Faculty of social science.

Literature



This is the study programme for 2019/2020. It is subject to change.

Sist oppdatert: 13.11.2019

History