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BRL303_1

Host - Guest Encounters

This is the study programme for 2019/2020. It is subject to change.


Host - Guest Encounters is a third-year course in the bachelor program in tourism management. The course offers insights into the many and evolving relations between tourists and other agents involved in the field of tourism. The course will allow the students to discuss the many relationships that are developing within the tourism industry viewed in a social and cultural context.

Learning outcome

Upon completion of the course, the candidate shall have the following knowledge, skills and general competence:
Knowledge:
  • The importance of human relations in tourism
  • Variations in host-guest relationships
  • The performance of social roles and guidelines for guest treatment
  • Service relations and empowerment
  • Responsible and sustainable host-guest relations in tourism.
  • The wider social and cultural context of host-guest encounters.

Skills:
  • The students will gain insight into the importance of human relations in tourism.
  • Understanding criteria for good guest treatment.
  • Empowerment in service relations.
  • Have an open view of the multiplexity of human relations and interests in tourism.
  • Learn to view tourism relations in an extended social and cultural context.
  • Be inspired to work with people in tourism settings.

Competence:
  • Work with guests and employees in tourism contexts in a responsible and reflective manner.
  • Keep a holistic view of connections and contexts involving people's engagement in tourism settings.
  • Have an up-to-date and interactive view of the development of human relations in tourism and in host communities.

Contents

Tourism is concerned with people traveling and with human relations, covering the many activities and expectations of tourists. This course takes a closer look at the significance of roles and relations in tourism, about understanding visitors, hosts and employees in tourism enterprises and at destinations.
The role as guest or tourist is a complex phenomenon that can be understood in different ways, such as in mass tourism and individually based travel. At the same time roles can be misunderstood in ways that lead to stereotypes and prejudice among both tourists and hosts. In a similar manner the roles of hosts and service workers can be implemented in different ways, where there also is a risk of misunderstanding and a breach of integrity. Here empowerment is a key word for managing role solutions. This calls for responsible leadership, and entails that the tourism industry must take the needs of individuals seriously.
Tourists, host populations and tourism practitioners engage in social contexts that need to be examined. This concerns such issues as cultural and social understanding, experience offers and the adaptation of experiences to visitors. The participation of people in tourism contexts will be examined along with their relationships and treatment. This includes issues such as responsible hosting, sustainability and innovation in the implementation of visitor services. The course will make a holistic and reflective contribution to the understanding of host-guest relations in tourism.

Required prerequisite knowledge

No prior knowledge is required.

Recommended previous knowledge

Completed first or second year bachelor studies in tourism management are recommended.

Exam

Written home exam and written school exam
Weight Duration Marks Aid
Written home exam3/54 weeksA - F
Written school exam2/53 hoursA - F
Evaluation will take the form of a home exam lasting 4 weeks (graded A-F) counting 60% of the final grade. All written aids allowed. Written school exam lasting 3 hours (graded A-F) counting 40% of the final grade. No forms of aids will be allowed for the school exam.

Course teacher(s)

Course coordinator
Leif Selstad

Method of work

Course work forms will include lectures, seminars, student excursion and other relevant teaching methods.

Course assessment

Student evaluation will be based on the relevant practices instituted at the University of Stavanger.

Literature

Textbook: Travel and Tourism, Richard Sharpley (2006).
A compendium of additional course readings will be made available on Canvas.
Brymer, R. A. "Employee empowerment: A guest-driven leadership strategy". Cornell Hotel and Restaurant Administration Quarterly 32 (1) (1991): 58-68. (11 s.)
Dann, G. M. S. (1996) The Other in the language of tourism. In: Dann, G. M. S.: The Language of Tourism. Wallingford: CABI.
Fagence, M. (2001) Tourism as a protective barrier for Old Order Amish and Mennonite communities. I: Smith, V. L., & Brent, M. (eds.); Hosts and Guests Revisited. New York: Cognizant.
Fridgen, J. D. Social and cultural dimensions. In: Fridgen, J. D.: Dimensions of Tourism. East Lansing: Educational Institute, 1996. (21 s.)
Grove, S. J., & Fisk, R. P. Service Theatre: An Analytical Framework for Service Marketing. In: C. Lovelock: Service Marketing. Prentice Hall, 2001.
Lauring, J. (2013) Creating the tourist product in the opposition between self-actualization and collective consumption: The case of charter tourism. Journal of Hospitality & Tourism Research 37 (2): 217-236. (17 p.)
MacCannell, Dean. The Tourist: A New Theory of the Leisure Class. Berkeley: University of California Press, 1999. (utdrag)
Moscardo, G. Interpretation and Sustainable Tourism: Functions, Examples and Principles. The Journal of Tourism Studies, vol. 14, no. 1 (May), 2003.
Ryan, C. "Similar motivations, diverse behaviours". In: Ryan, C.: The Tourist Experience. London: Cassell, 1997. (21 s.)
Selstad, L. (2012) Challenges and prospects of the tourist role: Dealing with stereotypes. I: Furunes, T., Mykletun, R. J., & Marnburg, E. (Eds.): Current Research in Hospitality and Tourism. s.251-269.
Stewart, J. (1986). Patronage and Control in the Trinidad Carnival. In V. W. Turner & E. M. Bruner (Eds.), The Anthropology of Experience (pp. 289-315). Urbana: University of Illinois Press.
Yea, S. "On and off the ethnic tourism map in Southeast Asia". Tourism Geographies 4 (2) (2002): s. 173-194. (22 s.)
Zhou, Z. (2004). E-Commerce and information technology in hospitality and tourism. Clifton Park, N.Y.: Thomson. (utdrag; 7 s.)


This is the study programme for 2019/2020. It is subject to change.

Sist oppdatert: 23.11.2019

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