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Technology and the Tourism Industry

This is the study programme for 2020/2021.

This unit focuses on how technology has changed and will continue to change the tourism industry.

Learning outcome

Upon completion of this course, the candidate shall have the following knowledge, skills and general competences:
  • Have knowledge on how tourists use digital channels to compare and choose destinations and tourism and hospitality businesses.
  • Have insight in how tourism business can plan their digital marketing to match potential tourists’ needs and wants.
  • Have knowledge of the role of technology in developing and marketing tourism destination on national and regional level.
  • Have knowledge of the critical role of technology in developing tourism in a sustainable way.

  • Can plan and utilize the use of digital marketing channels to promote tourism businesses and destinations.
  • Can use digital solutions to measure and manage tourists’ experiences.
  • Can choose correct digital marketing and distribution channels based on their impact on business development.

General competences
  • Be able to measure and manage digital marketing and distribution in tourism and hospitality.
  • Be able to choose correct digital tools and applications to solve technology related business development problems.
  • Have an understanding of the role of technology in modern society and the principles of technological use and adoption.


This unit focuses on how technology has changed and will continue to change the tourism industry. The course examines digitalization and technological innovations and their effects on tourists, tourism businesses, tourism destinations, and the society we live in. We approach technology as a tool to develop new business models, create customer value, and increase performance of the industry. Understanding of digital channels in tourism marketing and distribution is developed as well as the possibilities to enhance customer experience. Finally, sustainable tourism development and the role of technology in it is studied.

Required prerequisite knowledge



Course portfolio and quizzes
Weight Duration Marks Aid
Course portfolio3/5 A - F
Quizzes2/5 A - F
Course Portfolio Folder will encompass two sections—including two case study reviews and a term paper submitted individually that total 3/5 of the final grade for the course. In case of a re-sit exam, the student must retake the complete portfolio folder with the two sections.

Course teacher(s)

Course coordinator
Mona Anita Kristiansen Olsen

Method of work

This course will be delivered online in a hybrid format including both synchronous (five sessions on Zoom) and asynchronous instruction. The synchronous dates will be posted by the start of the first class. The course content will be delivered over an eight-week period. Internet access is required. The course will be delivered in English.

Open to

Elective course for students in the bachelor in tourism management, and bachelor i hotel management. Incoming exchange students.

Course assessment

The course will be assessed and evaluated according to the University of Stavanger's administrative quality system.


Link to reading list

This is the study programme for 2020/2021.

Sist oppdatert: 22.09.2020