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Entrepreneurship and Business Plan

This is the study programme for 2019/2020. It is subject to change.

Do you have an idea or want to startup for yourself? Are you an entrepreneur or are you just interested in innovation or business plans in general? Maybe you just want to test out your theoretical knowledge or turn your ideas into a practical project with professional guidance. Through the course Entrepreneurship and Business Plan you will be able to challenge your abilities and acquire useful and sought-after knowledge.
The course utilize the "Disciplined Entrepreneurship" 24 step process where the students gradually develop a business plan and train in pitching the steps in class. The business plan are made to ensure that all issues are treated and analyzed. The final result are a business plan that can be used for possible funding. The evaluation is based on the business plan, but can be significantly adjusted based on oral presentation & defense.
Students will have the possibility to use tasks from companies in this course as an alternative to come up with their own idea. This will be using the InGenious setup where UiS collaborate with other ECIU universities.

Learning outcome

Students will gain a theoretical and practical understanding of how research or knowledge-based businesses are created and how these ideas can form the basis for specific businesses.
Important themes in the program are: What is entrepreneurship, market analysis, patent/IPR, creativity, finances, budgets, the contents of a business plan, sales/marketing and financing?
During the course, students will learn:
  • How ideas or research can become commercialized.
  • What characterizes innovation
  • How an idea can be turned into a business concept
  • What it takes to realize a business idea
  • What characterizes a successful start-up company
  • Business Plan objectives and structure
  • Intellectual Property Rights (IPR) or "intellectual property" as a strategic tool for business development
  • Methods and techniques for investigating market needs and potential demand
  • Business model
  • Organization, board, management
  • Valuation, financing strategy and sources.

Students should be able to acquire the knowledge needed to start and manage a business, considered to be a manageable task.
Upon completion of the course, students will be able to:
  • Prepare a business plan
  • Evaluate the potential of different business ideas
  • Clarify the product or the service function for customers/users, customer value and cost estimates
  • Perform competitor, industry and trend analysis
  • Perform financial analysis, profitability analysis and risk analysis and identify resource requirements
  • Prepare and perform a presentation for investors

General competence
Upon completion of the course, students will be able to:
  • Plan and establish a business that spans time, alone or as part of a group
  • Acquire updated knowledge in the above mentioned areas of expertise and skills, and also other areas within this subject
  • Convey key subject matter through the relevant forms of expression
  • Exchange views and experiences with other professionals and help to develop good practice
  • Reflect on ethical issues within the discipline
  • See the topic in a broader context from a societal perspective
  • Apply the acquired expertise of innovation in established companies


On this course, you will make a business plan in a small group. Making a business plan is a kind of summary of many of the other courses that a bachelor student has studied.
The "Disciplined Entrepreneurship Workbook" describe 24 steps which the student groups will utilize and present in class during the course. Topics are:
- Who is your customer
- What can you do for your customer
- How does your customer acquire your product
- How do you make money off your product
- How do you design and build your product
- How do you scale your business
The information from working with the 24 steps shall be collected into a business plan according to lectures and is the basis for oral presentation and defense.

Required prerequisite knowledge


Recommended previous knowledge

Basic knowledge on strategy, marketing, and accounting is recommended but not obligatory.


Written business plan and oral exam
Weight Duration Marks Aid
Written business plan according to specified requirements1/21 A - FAll.
Oral exam1/2 A - F
The written submisssion will be given a grade that counts for 50%. The Oral Exam consists of a presentation and defence which counts for 50%. The written assignment and the oral exam will be considered together in relation to the final grade.

Coursework requirements

Mandatory participation of at least 60% of lectures, Submission of preliminary draft description of the business concept
Participants are expected to work on their group project and business plan throughout the semester, and it is obligatory to attend at least 60% of lectures/ presentations. Active participation in class is expected and 2 of the 24 steps will be presented by the groups each week.

Course teacher(s)

Course coordinator
Jan Frick
Course teacher
Hilde Ness Sandvold , Elisa Thomas , Ola Barkved , Jan Frick

Method of work

The workload is estimated to 270 hours for an ordinary student. (Approximately exprected as 30 hours lecture, 5 hours presentations, 200 hours reading material and writing on the 24 steps that develops into a business plan, 40 hours preparing for a oral exam with presentation and defence.) Instruction is provided through 3 hour sessions. A schedule will be available at course start. Between sessions, participants must work on their business plan independently in their groups. Students will receive guidance from lecturers in class or by deliveries of presentations / business plan in progress. Deliveries of work in progress is voluntary, but needed to get feedback in addition to comments in class.
The sessions will be organized as a combination of lectures, group discussions and group presentations. During the course we will use guest speakers who are specialists within their fields.
It is a requirement that students work together in groups of 3-5, and we encourage interdisciplinary groups.
The final mark for the submitted business plan (and the defense) is determined on the basis of the formal quality of the business plan, i.e. how well it is documented and argued for the choices made and how the analyzes are conducted. Is the result feasible and trust worthy? Does it have a good connected "story" from introduction to the budget and conclusion? It is the group's responsibility to find a project or idea for the business plan; however, the lecturer will be able to assist in finding appropriate projects.

Overlapping courses

Course Reduction (SP)
From idea to business (MØA125_1) 5
Entrepreneurship in Technology based companies (MIN220_1) 5

Open to

All study programs at the University of Stavanger.

Course assessment

Student evaluation will be carried out in accordance with the UiS Business School's evaluation system.


Disciplined Entrepreneurship Workbook, Bill Aulet, ISBN 978-1-119-36579-2
Additional material made available on Canvas will develop through the course
In Norwegian: Etablering av egen bedrift. Vaardal-Lunde and Barkved.

This is the study programme for 2019/2020. It is subject to change.

Sist oppdatert: 02.06.2020